Rethinking reputation: how PR trumps marketing and advertising in the new media world

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Author

Seitel, Fraser P

Publisher

Palgrave Macmillan

Publication Date

2012

Language

English

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Subjects

Subjects

Business
Business & Economics
Corporate image
Customer Relations
Internet in publicity
Internet in public relations
Publicity
Public relations
Reputation
Social media

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Contributors

Doorley, John
Doorley, John Author
Pratt, Sean Reader
Seitel, Fraser P. Author

ISBN

9780230338333
9781469085845
023033833
9781137092229

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