Catalog Search Results
Author
Series
Publisher
Berrett-Koehler Publishers, Inc
Pub. Date
[2015]
Description
Jamey Stegmaier raised $1 million in funding, engaged thousands of enthusiastic supporters, founded a successful board game company, and has established him as a leading expert on crowdfunding. Stegmaier argues that crowdfunding is more than simply a new way to raise money it's a new way to do business. Crowdfunding enables you to create a loyal community before you even have a product, a community that will continue to support your efforts in a variety...
Author
Publisher
Storey Publishing
Pub. Date
[2014]
Description
Make money doing what you love. Kari Chapin's insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you've...
Author
Series
Publisher
Entrepreneur Press
Pub. Date
[2020]
Description
"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"--
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
[2024]
Description
"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--
Author
Formats
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Publisher
American Management Association
Pub. Date
c2013
Description
In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring...
Author
Publisher
HarperBusiness
Pub. Date
[2013]
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
Author
Publisher
Citadel Press, Kensington Publishing Corp
Pub. Date
[2018]
Description
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today-earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the...
Author
Series
Publisher
Entrepreneur Media, Inc
Pub. Date
2015.
Description
Everyone's Talking About It.
But Nobody Knows What They're Talking About.
Social Media Examiner's 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI-yet half of them will dedicate increased time and money to social media marketing instead of cutting back.
Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you're not focusing...
Author
Publisher
Palgrave Macmillan
Pub. Date
2013.
Description
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase...
Author
Publisher
OR Books
Pub. Date
[2017]
Description
"The news is full of their names, supposedly the vanguard of a rethinking of capitalism. Lyft, Airbnb, Taskrabbit, Uber, and many more companies have a mandate of disruption and upending the "old order"--and they've succeeded in effecting the "biggest change in the American workforce in over a century," according to former Secretary of Labor Robert Reich. But this new wave of technology companies is funded and steered by very old-school venture capitalists....
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
[2018]
Description
In his 2009 book Crush It, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. Now Gary explains why that's even more true today, offering his perspective on what has changed in the last nine years and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier -- and not just financially -- than they ever imagined possible by following Crush It principles. The...
Author
Publisher
Princeton University Press
Pub. Date
[2023]
Description
"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--...